Campaigns
Create email or SMS campaigns with closed loop reporting to see what's working.
By Fatma Abid and 1 other2 authors44 articles
Campaigns management
Campaigns management
- Understand the campaigns sender profilesThere are three major types of sender profiles for your campaigns that you can use depending on your campaign type.
- Create an email campaignYou can create email campaigns to contact sets of customers to promote your events and offers.
- Send a test from your campaignTo ensure everything looks right for your email campaign, you can send a test email to yourself or someone on your team before sending it.
- Create a copy of a campaignYou can reuse a campaign and apply any modifications instead of creating a similar campaign from scratch.
- Change the template for your campaignYou can change the template for your campaign to a different template in a few easy steps.
- Schedule weather dependent campaignsYou can easily schedule campaigns to send based on the temperature.
- Find your archived campaignsYou can find the campaigns you've sent a while ago, but are now not displayed in your campaigns view.
- Send a campaign using the customers opt-in preferencesYou can send the relevant campaigns to your customers and make them more personalised according to their opt-in preferences.
- Add a voucher code to a campaign in ActeolIf you're licensing the Voucher module, you can create voucher offers and send them to your customers via email campaigns.
- Use section categories for your campaign design panelsYou can assign the panels in your campaign design to pre-set section categories so you can track the customers that have interacted with that particular panel.
- Share all your campaigns with your colleaguesBy default, campaigns are only visible to their creators, but you can easily grant your colleagues access to see them by updating certain settings.
- Create a reminder campaign to customers who didnāt open the first sendNot every customer opens your campaign the first time, sometimes messages get missed, or the timing isnāt right. Thus, you can set your campaign to send reminders to your customersā¦
- View a summary of processed campaignsYou can see a summary of all your processed campaign in the campaign summary.
- Add customers selection to a campaignThe first step in creating your campaign is to add a customer selection, which you can revisit and update at any time in easy steps.
- Push the send of the rejected items of your campaignIf you have a campaign that was rejected due to the business rule you've set in your system settings, you can push the send of its items easily.
- Create an automated email campaignYou can create one-off automated campaigns with a specific trigger. There are also flexible scheduling options, allowing you to choose a customised recurrence for when the campaign should run.
- Add a reply-to email address in your campaign for your customers responsesYou can choose to allow your customers to reply directly to your campaigns by adding a reply-to email address to your campaign design to create a more engaging experience andā¦
- Use the favourite site information in your campaignsIf you're managing more than one site on your Acteol SE system, you can use the favourite site information in your campaigns to align your content with your customers' sitesā¦
- Open Saved CampaignsYou can revisit a revisit a previously created campaign that is still in draft and continue working on it when required. From here, you'll find a full list of allā¦
- Add a split test to your campaignThe Split Test feature allows you to compare multiple variations of your email campaigns to determine which performs best in achieving your objectives.
- Adjust your campaigns list viewYou can adjust your campaigns list view to hide or show certain columns in your campaigns list.
- Create an SMS campaignYou can use SMS as a complementary channel to email in order to increase reach and engagement across channelsā and reduce redundant commsā. SMS can be your lead channel forā¦
- Add a customer to the send list of your campaignThere could be cases where a customer has opted out accidentally but they have confirmed to you that they want to receive marketing campaigns from you. You can send toā¦
- Use personalised field in campaignsYou can display a customer's first name in your email subject line and body to improve open rates and engagement.
- Use the AI content assistant in campaignsLearn how to use the AI-powered content assistant to generate subject lines and body content when creating email campaigns in the Campaign Builder.
Assets management
Assets management
- Add or view assets to your Acteol assets libraryAdd or view assets in your assets library to be used in email or social campaigns. Your asset library is where you store the assets that you might use inā¦
- Create-AI powered images directly from the asset libraryYou no longer need to rely solely on pre-uploaded visuals or external pictures. Instead, you can describe the image you have in mind, and the AI will create it forā¦
- Asset file restrictionsWhen you upload an asset, make sure it meets the file requirements.
- Manage your assets library foldersYou can create new folders in your assets library, or rename or delete existing ones.
Campaigns reporting
Campaigns reporting
- Campaigns performance reporting reviewYou can measure the effectiveness of your marketing campaigns to optimise your strategies and achieve more business goals.
- View campaign resultsYou can review the campaign results and click overview of campaigns you've sent out.
- Campaign click overviewThe click overview shows you the number of total clicks and the number of distinct clicks on each link in your email, as well as the URL of the link.
Templates and design
Templates and design
- Create a templateYou can create a template for your communications in a few easy steps.
- Create custom blocksYou can create custom blocks in an email template to use again and again.
- Copy formatting toolsWhen you're writing an email for a campaign, you can change the formatting of the copy.
- Block detailsThe blocks; Images, Buttons, Countdown, Columns, Separators, and Containers, have additional settings that you can utilise when creating emails or templates.
- Design and format emailsThere are many options for design and formatting that you can utilise in your campaign emails.
- Mirror your template design into your campaignYou can create a template that pulls same design to your campaign design without having to drag and drop the design panels or having the campaign design showing as blank.
- Add the standard links to your campaignsIncluding the standard links play a key role in giving your customers full control over their marketing preferences when they receive campaigns from you. The standard links include: Preference centreā¦
- Save colour codes to use for your campaign designYou can save the colours codes that you frequently use for your campaign design in few easy steps.
- Build and use a shared section for your campaign designTo save time, you can set up and use a shared design panel to reuse across multiple campaign designs.
- Supported fonts for Acteol SEThere are specific supported fonts that you can use in the Acteol SE email template design.
- Delete a templateYou can delete a template in a few easy steps.
- Campaign design mobile display optionsThere are some available campaign design mobile display options for your Acteol SE email campaigns.