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View campaign results

You can review the campaign results and click overview of campaigns you've sent out.

Fatma Abid avatar
Written by Fatma Abid
Updated over 3 weeks ago

Once you've sent a campaign, you can view the key stats by following the steps below:

  1. From the left hand menu, click Campaigns.

  2. Go to where your campaign sits: Campaign Summary or Automated Campaigns Summary.

  3. Click the campaign results icon.

  4. Review your data:

    • Target Audience: View how many contacts you sent the email to, how many of those visited your stores in the following 14 days, and how much they spent.

      • Direct spend: Transaction values made by your customers who visited within 14 days of the campaign send date. It can be tracked by your integrated Epos or Reservation systems.

      • Indirect spend: For any customers for whom you don't have direct spend information, the system automatically calculates the likely spend based on the average spend details you specified on your Acteol SE Setup page.

    • Email Results:

      • Headline Stats: This includes the open rate, click rate, delivery rate etc.

      • Device Usage: This includes browser breakdown-opens and browser breakdown-clicks.

      • Show me More:

        • When did people open your email: This includes breakdowns of what time of the day, what time of the week your customers have opened your email and more stats regarding the delivery of your email.

        • More Info: This includes further information on what was sent, the open rates based on specific timings, the count of items that it wasn't possible to sent to.

    • Email Views And Clicks Through: the line graphs represents the evolution of data over time for the views, clicks through and unsubscribe clicks against each other.

    • Delivery Info.

    • Engagement Info.

πŸ€“Tip: You can export this data and stats into an Excel file if required, just click the Export Results icon

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