Sent

Your initial number of recipients for the campaign.

Dispatched

How many emails attempted to send out.

Delivered

How many emails were actually delivered to the recipients inbox.

Delivery rate

The number of emails delivered to an inbox divided by the number dispatched.

Email quality score

Compares the number of unsubscribes compared to the number of recipients who engage with the email. The overall responders include unique clicks and unsubscribers. As open rates become more unreliable, email quality score provides a valuable indicator for how many people are happy to continue receiving your emails compared to those who ask to be removed from the mailing list.

Total opens

How many times have the recipients opened the email. Counts the same recipient multiple times if they've opened it more than once.

Unique opens

How many times have unique recipients opened the email. Only counts each recipient once, even if they open it more than once.

Unique open rate

The rate of the distinct opens for your emails.

Total clicks

How many times did the recipients click. This counts the same recipient multiple times if they've clicked it more than once.

Unique clicks

How many times unique recipients clicked the email. Only counts each recipient once, even if they click more than once.

Unique click rate

The unique number of people who clicked a link in your campaign divided by the number of emails delivered.

Unique click to open rate

The unique number of clicks divided by the unique number of opens.

Unsubscribers

The number of the contacts who unsubscribed

Unsubscribe rate

The number of unsubscribes divided by the number of the delivered emails.

Complaint rate

The percentage of contacts who have marked the email as spam or junk.

Soft bounce rate

The number of soft bounces divided by the number of the delivered emails.

Hard bounce rate

The number of hard bounces the number of the delivered emails.

Contacts visited in defined measure

The number of contacts who have subsequently visited after 14 days of the campaign being sent out. By default the defined measure is 14 days.

Direct spend in defined measure

All direct spend (transactions) linked to a campaign, i.e. of the customers who visited within 14 days of the campaign, those who used a voucher code, pre-paid booking. We can link the customer to the transaction file from the EPOS.

Indirect spend in defined measure

All indirect spend (transactions) made by a customer who visited within 14 days after the campaign was sent. The sum of the most likely spend is calculated by analysing past customer data for that day, time, and location.

Total spent in defined measure

The total indirect and direct spend combined.

Contacts visited without overlap in defined measure

This removes the overlap in the scenario where a customer receives 2 email campaigns within a 14 day period. In normal cases (above), customer X’s spend would be attributed to both emails in full. These stats remove the overlap. The general rule is: we attribute the customer to the first email they received.

Direct spend without overlap in defined measure

Same as above, except the general rule is: we attribute spend to the first email that the customer received.

Indirect spend without overlap in a defined measure

Same as above, except the general rule is: we attribute spend to the first email that the customer received.

Total spend without overlap in defined measure

Same as above, except the general rule is: we attribute the spend to the first email that the customer received.

Contacts Booked

The number of customers who have made a booking within the defined measure. The default defined measure is 14 days since receiving the communication.