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View demographic and visits insights

You can have insights for your database based on the demographic and visits information.

Fatma Abid avatar
Written by Fatma Abid
Updated over a month ago

To have insights for your database based on the demographic and visits information, follow the steps below:

  1. Open the Insights module, then click Demographic/Visits.

  2. To export any chart:

    1. Click the burger menu icon at the top right.

    2. Click View Data, then click Export to Excel.

  3. To alter the timeline to the required date range, use the slider at the bottom of the chart.

Column

Details

Contacts Count By Age Band

The number of contacts that fall within each age group quickly shows the average age of contacts in your database.

Contacts count by gender

The gender of the contacts in your database in a pie chart by percentage.

Total contacts (all locations)

A breakdown of your contacts who are emailable and who've opted to be contacted by SMS.

Average visits comparison

The number of contacts from each source over time.

Visits / visitors

The number of recorded visitors alongside the number of recorded visits.

%Contacted by month

The percentage of your database that you've contacted over time. This includes contact made from any channel, including email, SMS, and social (if the Social Activity module is purchased).

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