The three major types of sender profiles for your campaigns that you can use depending on your campaign type.
The marketing sender profile
It will filter your selection to only include customers who are:
The customers who are opted in to receive marketing communications.
The customers who have valid email addresses.
🤓Tip: The validity of an email address is confirmed by our system by ensuring it is correctly formatted, checking that the domain can receive emails, and verifying that the mailbox is active and not hard-bounced or rejected.
The site sender profiles
The sites sender profiles are named after your site's name and filter customers who have interacted the most with that specific site.
As a result, the selected site is considered their favourite site. This sender profile will filter:
The customers who have opted in to receive marketing communications.
The customers who have valid email addresses.
The customers who have the sender profile site as their favourite site compared to the other sites.
🤓Tip: A favourite site is the site that a customer has most interacted with in the last 12 months.
The service sender profile
The service sender profile will filter the customers that have valid email addresses regardless of their opt-in to receive marketing status. It's usually used for non-marketing campaigns.
This sender profile will filter:
The customers who have valid email addresses.
⚠️Warning: Using the service sender profile for marketing communications would violate GDPR, as it would bypass customers’ opt-in preferences and send them marketing campaigns without consent. Therefore, it must not be used for marketing purposes and should be used only for service-related communications.