To send the relevant campaigns to your customers and making them more personalized according to their opt-in preferences, you'll have to firstly raise a support request to add the opt-in preferences. Once the support team confirms that they've add them, follow the steps below.
Start with creating your campaign and on the Target step, choose the relevant sender profile.
On Choose the opt in level, choose from the drop down the relevant opt-in options.
For example if your campaign is for Mother's Day, select Mother's Day.
📌 Note: It's not possible to select more than one option from the drop down for one campaign. The All option reflects customers that have all of the Opt-in preferences.
Proceed with the usual creation of your campaign.
📌 Note: You can remind your customers that if they're finding the campaign's content irrelevant, they can amend their Opt-in preferences from the Preference Centre link added to the footer of your campaigns, or you can add it within the main body of the design.