Customers data segmentation
Segmentation in Acteol helps to deliver smarter, more effective marketing by grouping customers based on real behaviors and preference.
By Fatma Abid and 1 other2 authors25 articles
- Create customers audience based on data segmentationYou can create an audience in a few easy steps.
- Segment customers based on their sourcesYou can segment contacts based on their source and target them via related campaigns.
- Segment customers based on their visitsYou can segment contacts based on their visits and target them via related campaigns.
- Segment customers based on their bookingsYou can segment contacts based on their bookings and target them via related campaigns.
- Segment customers based on their transactions valuesYou can segment contacts based on their transactions values information, if provide by the relevant third party, and target them via related campaigns.
- Segment your customers based on the site they interact withIf you have multiple sites managed within your Acteol SE, you can segment your customers based on the site they interact with.
- Segment customers based on their purchased productsYou can view the purchased products of your customers, if provided by the relevant third party, and create customers segments based on the desired information.
- Segment customers based on their bookingsYou can segment contacts based on their bookings and target them via related campaigns.
- Segment customers based on their campaigns engagementYou can segment contacts based on their campaigns engagement information.
- Segment customers based on their segmentYou can segment your customers based on their visit frequency bands to identify their segment. You can reward high-value customers, re-engage those at risk, and create personalised campaigns that boostâŚ
- Segment contacts based on vouchers redemption informationYou can segment customers by voucher redemption behaviour to help deliver more relevant marketing campaigns. By identifying who redeemed a voucher and who didnât, you can tailor your offers andâŚ
- Segment customers based on their geographical regionYou can segment your customers based on their region if you have their postcode information provided. This allows you to deliver highly localised and relevant marketing campaigns.
- Segment customers after they complete a surveyIf you've created a survey, and made it live. You can segment your customers based on their responses to create customised experiences for your customers.
- Segment your customers based on their birthday informationYou can segment your customers based on their birthday information if their birthdate information is being captured via your available data sources or via the sign up form.
- Segment your customers based on their Wifi log inIf you have integrated your Wifi to your Acteol SE, you can segment customers based on their WiFi login information including details such as when they connected, which location theyâŚ
- Get the website tracking data from the data treeYou can quickly and easily view the website tracking data from the data tree.
- View a customer's hotel bookingsYou can see a customer Guestline bookings history, stay details, interactions, and segmentation data, all pulled from automatically.
- Guestline data segmentation via the Hotel Booker WizardWhen integrating your Guestline PMS data in Acteol, the Hotel Booker wizard fields help you filter, segment, and understand your guest bookings.
- Segment customers based on their email address domainYou can segment customers by their email domains for B2B and corporate marketing. This allows you to easily identify and group contacts from the same organisation.
- View the customer tag on their contact profilesYou can easily view tags you assigned to your customers' contact profiles according to the criteria you set.
- View the complete list of all contacts in your databaseYou can view all contacts in one complete list on your Acteol SE in easy steps.
- Segment nearby customers based on their drive time or radiusYou can segment your customers based on their their drive time or radius compared to your sites if you have their postcode information provided. This allows you to deliver highlyâŚ
- Segment customers based on their Collins bookings tagsYou can segment contacts based on their Collins bookings tags and target them via related campaigns.
- Segment customers based on their favourite purchased productsYou can view the purchased products of your customers, if provided by the relevant third party, and create customers segments based on the desired information.
- Segment your customers created from GiftproYou can view and segment your customers created from Giftpro based on the information passed to Acteol SE.