To segment your customers based on the bookings information, follow the steps below:
Open the Single Customer View module, then click Contact Segmentation.
From the Data Tree nodes list, drag and drop the Tonic Events wizard into the Contact Selection.
Select the relevant fields to query on:
Event Name: The event's name on Tonic.
Event Venue: The event's venue on Tonic for where the event is held.
Event Type: The event's type on Tonic, this is added as Event in most cases.
Event Brand: Your event's brand, usually coming as an alphanumeric code.
Order Date: The transaction date of the purchase made by the customer.
Product Name: The product name can be the ticket's name, or any other products names that were purchased.
Product Code: The code of the products that were purchased.
Count of Interactions: Specify the frequency to apply to all the chosen criteria.
Click Next, then further specify any other information.
Click Next, and enter a title for your wizard's query.
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