How does the integration work?
The integration automatically syncs ticket purchases and event participation data into Acteol, linking this information to individual customer records. This enables you to see who attended which events, what types of tickets they purchased, and what events they are scheduled to attend. With this data, you can create targeted segments and personalised marketing campaigns in the lead-up to an event, creating a consistent engagement journey from pre-purchase to attendance.
Users will be able to create segments via the Tonic Events wizard which is available upon set up in the SCV.
How does the connection work?
There is a daily sync between the two products.
Data fields
Available data in Acteol SE via Tonic
Data segmentation field in Acteol Se | The information it represents |
Event Name | The event's name on Tonic. |
Event Venue | The event's venue on Tonic for where the event is held. |
Event Type | The event's type on Tonic, this is added as Event in most cases. |
Event Brand | Your event's brand, usually coming as an alphanumeric code. |
Order Date | The transaction date of the purchase made by the customer. |
Product Name | The product name can be the ticket's name, or any other products names that were purchased. |
Product Code | The code of the products that were purchased. |
Count of Interactions | Specify the frequency to apply to all the chosen criteria. |
Customer data mapping
Fields that are taken are mapped as follows:
Data Field | Acteol Field Name |
Phone | Phone |
Phone | Mobile phone |
Name (this is full name but we split it based on space) | First Name |
Name (this is full name but we split it based on space) | Last Name |
Access Tonic | External Source |
TRUE | Email Optin |