Video
Create an audience of people who watched one of your videos on
Facebook.
Click Audience Management, then click Audience.
Click Engagement Audience, then click Video.
Select the time parameters:
The length of time the user needed to have viewed your video.
The time frame they needed to have watched it.
Click Choose video, then select the video.
You can select from one of your Facebook pages or from a specific campaign.
To include more people, click Include more people, then select multiple videos.
Name your audience, then click Create.
Lead Form
Create an audience of people who opened or completed a form in one of
your lead generation ads on Facebook.
Click Audience Management, then click Audience.
Click Engagement Audience, then click Lead Form.
From the lists, select the:
Ad account.
Campaign.
Action: How the user interacted with the form:
Anyone who's opened the form.
People who opened but didn't submit the form.
People who submitted the form.
In days, enter the time frame:
How recently the user needs to have interacted with the lead form.
If you've used the lead form on multiple pages, you can include the results from different pages.
Name your audience, then click Create.
Facebook Page
Create an audience of people who follow or have interacted with your Page.
Click Audience Management, then click Audience.
Click Engagement Audience, then click Facebook Page.
Select how the user interacted with your page:
Everyone who's engaged with your page.
Anyone who visited your page.
People who sent a message to your page.
People who clicked any call-to-action button on any ad from your page.
People who saved your page or any post.
People who engaged with any post or ad from your page.
In days, enter the time frame.
Select the pages to use, you can select more than one for one audience.
Name your audience, then click Create.