Website traffic audience for Facebook
To create a website traffic audience for Facebook, follow these steps:
Click Audience Management, then click Audiences.
Click Create Audiences, then click Website Traffic Audience.
From the pop-up, select the Facebook icon.
Select the ad account, then select the relevant Pixel.
From the list, select All website visitors or People who visited a specific web page.
To add more criteria, click the labels Include More People or Exclude People.
Name your audience, then click Create.
Website traffic audience for Google
To create a website traffic audience for Google, follow these steps:
Click Audience Management, then click Audiences.
Click Create Audiences, then click Website Traffic Audience.
From the pop-up, select the Google icon, then select the Ad account.
From the list, select the type of visitors from which you'd like to create an audience.
Precise the URLs for the website for which the visits were made.
To add more criteria, click the icons AND or OR.
To define the membership duration for your website visitors, adjust the days number from the number spinner field.
To pre-fill your list with people who have interacted with your business within the last 30 days, select Pre-fill list with people who matched the rules within the past 30 days.
To start with a new empty list, select Start with an empty list.
Name your audience, then click Create.