📌Note: To follow these steps, you need to have purchased the Audience Management module and integrated your Facebook Ad accounts.
To create a Facebook ad, follow the steps below:
From the Modules list, click Audience Management.
Click Ad Summary.
Click Create Advert, then select Facebook Ad.
Work through the left-hand tabs.
Campaign setup
Select the ad account.
Name your ad.
This is for internal use and doesn't show on your ad.
Set the ad's objective:
Page Likes.
Post Engagement.
Lead Generation.
Reach.
Link Clicks.
Video Views.
Conversions.
Choose the placements:
Automatic placements: Maximise your budget and show your ads to more people.
📌 Note: If you choose the automatic placements, you can't select Instagram as a channel.
Manual placements: Provides more placements for you to select and more opportunities you'll have to reach your target audience.
Select Facebook as the channels for your ad
Click Save & Continue.
Target setup
Select the audience, you can select audiences you've already created.
Select Custom or Lookalike Audience,.
From from the Audiences to include list, select the relevant one.
You can add multiple audiences, and exclude audiences from seeing the advert.
To target new audiences, select New People.
Select the location:
Social Location: To define the location by country, city or postcode and only Facebook users in these locations see the advert.
Page Location: Use the coordinates allocated to your pages. You can also specify the radius around the page location to target in miles.
Atreemo Location: Use Acteol SE Locations as target to your campaign.
Specify the gender, age range, and detailed targeting.
Content setup
Click Build Advert.
Specify the name.
Specify the message.
From the link section, add the relevant links.
Select the relevant social pages.
Click Add.
To preview your ad's content, navigate to the Preview section.
Budget setup
From the list, select the Billing Event.
Choose the ad to be billed based on impressions or by link clicks.
Enable Auto-Bid, you allow Facebook to assign your budget most effectively throughout the duration your ad is live.
Set the budget, and select if it's the total or per day.
Define the start and the end date.
To set a schedule for your ad, select the boxes for the relevant date and time choices.
Click Update.
Review any setup details, then click Submit.