We've rebuilt the Campaign Builder from the ground up. Faster, smoother, and packed with new capabilities, the new experience helps your team create, review, and launch campaigns with less effort and more control.
Here's a look at the capabilities coming your way.
Work together without leaving the platform
One of the biggest changes in the new builder is collaboration. Instead of juggling email chains, screenshots, and approval updates across different tools, everything now happens directly inside the campaign.
Comment on any block by clicking an image, paragraph, button, or content section and starting a discussion right where feedback is needed.
Built-in approval conversations let reviewers and submitters discuss changes, ask questions, and confirm updates without leaving the builder.
A complete audit trail keeps every comment, approval decision, and status change together in a single place.
Automatic notifications ensure everyone stays informed whenever feedback is added or a decision is made.
Create content faster with built-in AI
Whether you're starting from scratch or refining the final details, AI is now available throughout the builder to help speed up campaign creation.
AI writing assistant
Generate first drafts, rewrite content, change tone, correct grammar, translate copy, and refine messaging; all without leaving the builder. It's available whenever you need a hand, whether you're creating emails or SMS campaigns.
SMS content generation
Describe the tone, length, and keywords you want, and AI will create ready-to-use SMS messages, complete with emoji support.
Design smarter with 1,000+ ready-made templates
The new Campaign Builder includes a library of over 1,000 professionally designed templates to help spark ideas and accelerate campaign creation. Browse by style or theme, customise what you need, and make it your own.
Enjoy a completely redesigned campaign-building experience
We've streamlined the entire workflow so building a campaign feels more natural from start to finish. Everything now happens in a single continuous flow; channel selection, sender settings, scheduling, and audience targeting are organised logically in one place.
We've also simplified navigation by consolidating multiple legacy areas into two clear destinations:
Campaign Overview.
Content Management.
Your subject line and preheader now sit directly above the email canvas, making it easier to write, review, and optimise them alongside your content.
Catch problems before you hit send
The new builder helps you identify issues before they impact campaign performance. Smart Check automatically reviews your campaign for accessibility and best-practice optimisation, highlighting things such as:
Missing alt text.
Poor colour contrast.
Missing heading structures.
Instead of finding these issues after launch, you'll have the opportunity to fix them before your campaign reaches customers.
Unlock more creative flexibility in the editor
The new email editor introduces a range of new content blocks and design controls.
New content blocks
Lists for structured content.
Tables with separate header and content styling.
Menus for email navigation.
Video blocks supporting YouTube and Vimeo content.
More control across devices
You can now show or hide individual rows and blocks independently on desktop and mobile, helping you create tailored experiences for every screen size. Social icon support has also been expanded to include platforms such as TikTok, WhatsApp, Snapchat, and Vimeo.
Preview exactly what your customers will see
The new preview experience makes it much easier to check campaigns before they go live.
Preview dynamic content with confidence by selecting matching contacts and seeing exactly how personalisation and dynamic panels will appear for different recipients.
Test campaigns as a real customer would receive them, making it easier to validate content, audience rules, and personalised experiences before sending.
Clickable links in preview mode mean you can test journeys, verify destinations, and catch mistakes without leaving the editor.
Send a test email to yourself using a selected contact profile to see the exact version that would land in that contact's inbox.
Start exploring straight away
Because the new editor uses a different underlying format, existing templates will need to be migrated before they can be used in the new builder.
â ď¸Important: The new builder isn't visible by default ahead of full rollout; it only appears if you've asked your Account Manager to switch it on for you. Once switched on, the whole campaign module updates to the new experience. However, the email editor itself will keep showing the old interface until you open or create a template built with the new builder.
This gives you the freedom to start exploring the new builder, testing its latest features, and getting familiar with the new workflow before deciding which templates you'd like to bring across.
Ready to see what's next?
The new Campaign Builder is designed to help you create campaigns faster, collaborate more effectively, and deliver better customer experiences with less effort.
Request early access now and be among the first to experience the next step.
đ¤Tip: Simply contact your Account Manager or for Acteol SE email [email protected].