The overall tab provides a consolidated, time-based view of social media performance across Facebook and Instagram. It is designed to help users identify trends, peaks, and declines quickly before moving into more detailed analysis.

This chart shows how Facebook engagements evolve over the selected time period. It displays the total engagement volume plotted over time with monthly data points connected as a trend line.

You can also save or export the data, via following the steps below:

This multi-metric chart compares Facebook and Instagram performance metrics on a shared timeline.

The metrics shown include:

Each metric is represented by a distinct colour, hover over the trend line to have a quick comparison for the displayed metrics across platforms and indicators.

The Average Interactions chart displays the average number of interactions over time by minutes.

Hover over the trend line to view the stats for each month.

This chart tracks negative sentiment and response management over time.

The Sentiment chart breaks down conversations into sentiment categories.

The categories are:

Hover over the trend line to view the stats for each month.

The Rating insights focuses on customer ratings and review performance across different social and review channels. It helps users understand both the volume of ratings received and the quality of those ratings over time.

This chart displays the distribution of ratings by channel, broken down by rating value.

Review the displayed bars to identify which channels generate the most reviews.

This line chart shows how average ratings change over time, by monthly breakdowns.

This chart tracks the volume of ratings received over time, separated by channel.

This table summarises average rating scores alongside rating volume over the full time range.

This table focuses on average scores within the selected date range in the date filter. It provides a shorter-term performance snapshot and rating counts specific to the filtered period.

The League Table tab provides a detailed, site‑by‑site breakdown of social media and digital engagement metrics. It is designed for comparison, benchmarking, and operational analysis, allowing users to identify which locations or entities are performing best and where improvements are needed.

This table summarises core engagement and sentiment metrics per site, to help you understand which sites generate the highest interaction. The key columns include:

These tables provide a detailed breakdown of post‑level engagement across Facebook and Instagram.

This table breaks down Facebook reactions by type, to help you understand audience emotional response. The types include:

This table shows reach, impressions, views, and audience size per site. It highlights:

This table tracks follower growth and cumulative audience size over the selected period to measure audience growth effectiveness and compare it accoss the sites.